Goldman Brands

News Category: Portfolio

  • Chrysalis: Developing a Modern Cleaning & Hygiene Brand

    Chrysalis: Developing a Modern Cleaning & Hygiene Brand

    Chrysalis is a trusted name in cleaning and hygiene, offering a comprehensive range of products for professional, commercial and household use. At Goldman Brands, we are working to build on this strong foundation, unlocking new opportunities and expanding the brand’s presence across key markets.

    With increasing demand for effective, reliable and great value cleaning solutions, Chrysalis is well positioned to meet the needs of today’s consumers, businesses and institutions. Our focus is on product development, category expansion and strategic partnerships to drive the next phase of growth.

    A Brand for Today’s Needs

    The cleaning and hygiene category continues to evolve, with higher expectations around performance, convenience and sustainability. Chrysalis offers a practical and effective range of products designed to make everyday cleaning simpler and more efficient, whether at home, in the workplace or in larger commercial environments.

    From surface cleaners and disinfectants to specialist hygiene products, Chrysalis combines quality, reliability and value — key factors in a competitive and fast-moving market.

    Supporting Professional and Household Markets

    Chrysalis products are used across a wide range of settings, including offices, schools, hospitality, healthcare and the home. The brand’s versatility and broad product range allow it to meet the needs of both professional buyers and everyday consumers.

    We are focused on expanding distribution, increasing brand awareness and developing new product lines to support further growth across the UK and international markets.

    A Cleaner, Brighter Future

    At Goldman Brands, we see significant potential for Chrysalis to become an even stronger player in the cleaning and hygiene category. By investing in innovation, packaging and sustainability, we aim to ensure the brand continues to deliver trusted solutions for a cleaner, brighter and healthier tomorrow.

    “Chrysalis stands for quality, reliability and everyday value. We are excited about the opportunities ahead as we continue to grow the brand across new markets and categories.”

    RUSSELL GOLDMAN
    FOUNDER & MANAGING DIRECTOR

    With a clear strategy and strong market demand, Chrysalis is well placed for long-term success — delivering cleaner, brighter spaces for homes, businesses and communities.

  • Guildman: Taking British Hardware Heritage Forward

    Guildman: Taking British Hardware Heritage Forward

    Guildman is a name built on British craftsmanship, reliability and over 90 years of hardware expertise. With a strong heritage and enduring recognition, the brand continues to represent quality, strength and trust in tools, security and hardware.

    At Goldman Brands, we are proud to support the next chapter of Guildman, building on its heritage while identifying new opportunities for growth across both traditional and emerging product categories.

    A Proud British Heritage

    Founded in 1932 in the Black Country, Guildman began as a metalworking business established by Robert J. Guildman. Known for its engineering expertise and practical innovation, the company quickly built a reputation for producing reliable hardware for industrial and everyday use.

    Through decades of change, Guildman has remained true to its roots — delivering dependable products that professionals and consumers can trust.

    Built for Generations

    Guildman products have always been designed with durability and performance in mind. From padlocks and security solutions to hand tools and essential hardware, the brand has supported tradespeople, businesses and households for generations.

    Today, Guildman continues to stand for strength, practicality and value — qualities that remain as relevant now as they were over 90 years ago.

    Future Opportunities

    As part of the Goldman Brands portfolio, we are focused on expanding Guildman’s presence across existing and adjacent categories. This includes new product development, wider retail distribution and opportunities in international markets, working with partners who share our commitment to quality and long-term growth.

    “Guildman’s heritage gives it a strong foundation. Our focus is on honouring that legacy while creating new opportunities for the brand in today’s market.”

    RUSSELL GOLDMAN
    FOUNDER & MANAGING DIRECTOR

    With its proud British heritage and clear potential for the future, Guildman remains a brand with a strong story — and an even brighter future.