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Goldman Brands

Building brands. Creating opportunities.

Dubai, United Arab Emirates russell@goldman-brands.com

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Chrysalis: Developing a Modern Cleaning & Hygiene Brand

Chrysalis is a trusted name in cleaning and hygiene, offering a comprehensive range of products for professional, commercial and household use. At Goldman Brands, we are working to build on this strong foundation, unlocking new opportunities and expanding the brand’s presence across key markets.

With increasing demand for effective, reliable and great value cleaning solutions, Chrysalis is well positioned to meet the needs of today’s consumers, businesses and institutions. Our focus is on product development, category expansion and strategic partnerships to drive the next phase of growth.

A Brand for Today’s Needs

The cleaning and hygiene category continues to evolve, with higher expectations around performance, convenience and sustainability. Chrysalis offers a practical and effective range of products designed to make everyday cleaning simpler and more efficient, whether at home, in the workplace or in larger commercial environments.

From surface cleaners and disinfectants to specialist hygiene products, Chrysalis combines quality, reliability and value — key factors in a competitive and fast-moving market.

Supporting Professional and Household Markets

Chrysalis products are used across a wide range of settings, including offices, schools, hospitality, healthcare and the home. The brand’s versatility and broad product range allow it to meet the needs of both professional buyers and everyday consumers.

We are focused on expanding distribution, increasing brand awareness and developing new product lines to support further growth across the UK and international markets.

A Cleaner, Brighter Future

At Goldman Brands, we see significant potential for Chrysalis to become an even stronger player in the cleaning and hygiene category. By investing in innovation, packaging and sustainability, we aim to ensure the brand continues to deliver trusted solutions for a cleaner, brighter and healthier tomorrow.

“Chrysalis stands for quality, reliability and everyday value. We are excited about the opportunities ahead as we continue to grow the brand across new markets and categories.”

RUSSELL GOLDMAN
FOUNDER & MANAGING DIRECTOR

With a clear strategy and strong market demand, Chrysalis is well placed for long-term success — delivering cleaner, brighter spaces for homes, businesses and communities.

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