About Us
Experience. Relationships. Opportunity.
Experience.
Relationships.
Opportunity.
Goldman Brands is a brand licensing and commercialisation agency built around one simple principle: the right deal creates value for everyone involved.
At the heart of the business is Russell, our deal maker.
With more than 30 years of commercial experience, Russell has spent his career building relationships, identifying opportunities and bringing the right people together. His strength lies in understanding what each side of a deal needs — and finding the commercial common ground that turns an opportunity into a working partnership.
Our Team
A diverse and experienced team, united by a passion for brands and a commitment to delivering results.
Founder & CEO
With over 30 years of experience in brand development, licensing and international trade, Russell leads Goldman Brands with a focus on identifying opportunities, building partnerships and creating long-term value for brands.
Brand & Marketing Director
Sophie leads brand strategy, marketing and product development, ensuring our brands remain relevant, distinctive and consumer focused. She brings a wealth of experience in building strong brands and driving customer engagement across global markets.
Head of Strategic Partnerships
Khalid leads our strategic partnerships across the Middle East and international markets. With extensive experience in global trade, he builds and nurtures relationships that drive growth for our brands.
Operations & Finance Director
Daniel oversees our financial management, operations and governance, ensuring a strong and efficient platform for growth. He brings a disciplined approach to operations, investment and risk management, supporting the long-term success of our brands.
Head of Commercial
Omar manages our commercial strategy, overseeing retail, e-commerce and international sales. He focuses on driving revenue growth, expanding market opportunities and ensuring our brands perform across all channels.
Brands | Partnerships | Opportunities | A Brighter Tomorrow
Brand Structure
A simple structure to own, protect and grow brands.
Sale of working capital
(at the time of transaction)
BrandCo
Brand Owner
Sells the brand (intellectual property) to IPCo and may receive cash / working capital at the time of transaction.
IPCo
Owns 100% of BrandCo IP
Trademarks | Designs | IP Rights
Licenses IP in certain geographies, channels, product categories, etc.
Quarterly royalty payments based on revenues, subject to minimum guarantees.
OpCo A
Licensee & Manufacturer
OpCo B
Licensee
OpCo C
Licensee
Transfer of IP
BrandCo sells its intellectual property (e.g. trademarks, designs) to IPCo, and may receive cash or working capital at the time of transaction.
Licensing to OpCos
IPCo licenses the IP to one or more operating companies (OpCos) in agreed geographies, channels or product categories.
Ongoing Royalties
OpCos pay quarterly royalties to IPCo based on revenues, subject to minimum guarantees.
Brands | Partnerships | Growth A Structure for a Brighter Tomorrow
Russell's approach has always been relationship-led.
Over three decades, he has developed extensive experience working with manufacturers, wholesalers, distributors, retailers and brand owners, giving him a practical understanding of how products move from an idea or opportunity into the hands of the customer.
He combines commercial instinct with an established network of industry relationships to identify opportunities that may otherwise be overlooked.
For Russell, a successful deal isn't simply about getting an agreement signed. It needs to work commercially, work for the brand and work for the people behind it.
Goldman Brands brings that experience into a focused brand licensing business.
We work between brand owners, manufacturers, distributors and retailers, identifying where established brands can credibly extend into new products, categories, territories and channels.
From rights acquisition and brand representation to licensee development and retail strategy, our role is to connect the right brand, product, partner and market.
Brands create recognition.
Products create opportunity.
The right deal brings them together.
Get in touch to discuss how we can grow your brand.
